This week, our Entrepreneur spotlight is on Roselyn Onalaja, the CEO of StreSERT Services Limited.
StreSERT is an HR Consulting firm that specializes in HR Consulting/Services such as Recruitment, HR Outsourcing, Training and Expatriate Management. The business also provides other services such as Project Identification, Conceptualization and Incubation, Enterprise/Project Development, Finance Facilitation, Project Structuring & Project Management, Business Strategy.
Roselyn’s educational and professional background played a strong role in her current business. She holds a Bachelors Degree in Linguistics from University of Benin (1986) and also a Master of Public Administration (2010) with a specialty in Human Resources. Shortly after graduating from the University of Benin, she commenced her career with Accenture where she became the Client Service/Facilities Coordinator. From 1999 to 2006, she worked with FOSAD Consulting Limited as the Executive Director/Head of Human Resources before she left the firm to co-found StreSERT Services Limited in 2006.
Roselyn has always had the desire to impact and prepare others for success in whatever fields they have chosen. Her prior work experience working with diverse people/teams and also stakeholders also further developed this natural gift and motivated her and her team of co-founders to take a bold step in 2006 to start StreSERT. The founding team led by Roselyn, leveraged on their experience and acquired skills from previously working with consulting firms to build the foundation of the company.
In 2006, with their personal savings and a loan of about 3million naira, they were able to raise some fund as capital to commence their business. With this initial capital, they were able to offset key startup expenses, such as company registration, business plan, business cards as well as a 2-year rent for an office space. With this method of raising capital, Roselyn came to appreciate better the importance of Partnership and Networking, as these have provided her team with divergence and flexibility of skills, competencies and expertise, resulting in quick growth, and has helped to expand her relationships and opportunity for knowledge sharing.
Roselyn attended FATE Foundation’s Emerging Entrepreneurs Program (EEP) in 2006. This was still in the early days of her business and the program equipped her with the skills needed to establish and run an organization. The training was strategic for her, as it helped her find focus and develop a roadmap for the organization.
She confidently advises young entrepreneurs to take keen interest in their clients and provide value consistently with quality service, build business on a good platform of core values and structure, continuous learning and development, appreciate and motivate team members, stay focused on goals and measure performance periodically. These, she believes, are key ingredients to successful entrepreneurship.
Since inception to date, StreSERT has recruited, trained and seconded over 1000 personnel to various client organisations. With about 22 core staff members, the company serves over 30 corporate clients, with an annual revenues of N240 million Naira. In the next five years, Roselyn projects StreSERT Services Limited will be among the top five Consulting firms in Nigeria, with operations in, at least, two other countries in West Africa.
Despite the growth and achievements experienced by her Firm over the last 10 years, Roselyn and her team do not boast of achieving their success stories alone. The organization has learnt a lot from mentors and role models, especially those who have grown their businesses on consistent core values and are using same model/approach to develop young entrepreneurs. She admits the tremendous impact her mentors have had on her, and the business, as they have provided the team with the opportunity to enhance their skills and be exposed to new trends. In her own words: “Mentorship has provided good guidance towards reducing any learning curve.”
Roselyn believes entrepreneurs like her play a very critical role in boosting the Nigerian economy by creating jobs and replicating themselves. She encourages the government to provide an enabling environment, especially quality infrastructure, access to funding that stimulate business growth, and address the issue of multiple taxes.
For more information about StreSERT, visit www.stresert.com, or like StreSERT on Facebook or StreSERT Services Nigeria Limited on LinkedIn.