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NutriPitch – The Nourishing Nigeria Challenge is a unique accelerator programme developed in partnership with Scaling-up Nutrition Business Network (SBN), Global Alliance for Improved Nutrition (GAIN) and supported by FATE Foundation, dedicated to scaling up nutrition and food safety focused businesses that are innovatively supporting the food value chain by promoting nutrition and food safety diet in Nigeria.

The theme for 2019 is Rethinking Nutrition Innovations and typical eligible applicants are businesses that develop and/or adopt technological solutions to the key areas of Food Design, Post-Harvest Loss Reduction, Market Connectivity and Food Safety. Top 10 finalists will be admitted into the programme and will be equipped with insights, skills, tools and resources to

  • Develop market-based solutions that address diet quality gap/need in the Nigerian market.
  • Develop a viable strategy for scaling their enterprises in a financially sustainable manner with a validated business model.
  • Effectively communicate and engage in investment opportunities with local and international investors and funding organizations.


Bootcamp      1

 Workshops   33

 Duration       3 Months

 Skill level      Intermediate

 Language      English

Participants   10

 Certificate    Yes

Key focus areas:

  • Input supply
  • Production (crop/animal farming)
  • Processing
  • Packaging
  • Logistics and distribution
  • Trading and retailing
  • Consulting & Advocacy
  • Information management

Start of Programme: NutriPitch – The Nourish Nigeria Challenge will commence in October 2019 in Lagos with an induction session, a one-week intensive accelerator boot camp and GAP Analysis to help each entrepreneur explore their current position as a business and develop individual growth plans to scale. This will be followed by post boot camp sessions aimed at helping the entrepreneurs address gaps that they have identified in their businesses.

Programme Flow

  • September 3 – October 6: Call for Application
  • October 7 – 11: Shortlisting of Top 30 Applications
  • October 15 – 28: Panel Interview & Notification of Top 10 Entrepreneurs for the programme
  • October 29 – November 2: Boot camp sessions
  • November 6 – November 28: Post boot camp sessions
  • November 29: NutriPitch Competition
  • December 5: Graduation of programme fellows

Programme sessions are designed for capacity building through workshop and coaching sessions, peer learning and feedback, one-to-one mentoring and a tailored follow-up on each company’s progress. Entrepreneurs will have opportunities to meet and interact with several entities including partners, mentors, investors and experienced entrepreneurs. Finally, a National Pitch Competition (NutriPitch) will be held at the end of the workshop sessions for businesses to showcase and pitch to key funding partners. The NutriPitch Competition will also provide a platform for the ten participating entrepreneurs to access funding linkages for their businesses. Finally, the overall winner from the competition will represent Nigeria in the Global SUN Pitch Competition at Singapore in 2020.

End of Programme: The programme will close out with presentation of awards at the NutriPitch Competition and a graduation ceremony will hold at the FATE Annual Celebration on Thursday, December 5th, 2019.


Faculty comprises experienced sector specific business leaders and top-level nutrition and food safety experts.

Application opens on Tuesday September 3, 2019 and closes at 12:00 midnight WAT on Sunday October 6, 2019.


The NutriPitch Programme is seeking growth stage businesses that meet the following eligibility criteria:

Applicant must:

  • Be a Nigerian citizen (male or female)
  • Have a business whose products and/or services promote nutrition and food safety in Nigeria, especially by developing and/or adopting technological solutions to the key areas of Food Design, Post-Harvest Loss Reduction, Market Connectivity and Food Safety.
  • Be fully registered with the Corporate Affairs Commission as a for profit business in Nigeria and must have its main operations in Nigeria. The business may partner with other organisations, including non-governmental and governmental organisations; however, the lead applicant and implementer of the business solution must be a commercial company/business. Associations and cooperatives areal so eligible to apply if they are functioning as businesses.
  • Produce and/or distribute nutritious products and/or services for local markets and for human consumption as part of its main business model in the following food value chains: fruits, vegetables & pulses; quality proteins (eggs, dairy, poultry, fish); alternative proteins (example insects); fortified staples and fortified blended foods; nuts and seeds; lean red meat; refined cereals and grains.
  • Have generated minimum ₦10 million in the last 12 months. And be a financially viable business (i.e. the business model counts on sales revenues to cover all of the company’s expenses)
  • NOT have previously competed in the SUN Pitch Competition Regional Final in October 2018.
  • Be available to participate FULL-TIME in the one-week boot camp in Lagos between from Monday to Saturday, October 29 – November 2, 2019 and ALL other required sessions between November 6 – November 28, 2019.


  • Applications that focus on the following target populations are automatically excluded:

    –       Products exclusively targeting high income populations and

    –       Export markets in developed countries.

  • Please note that an application pitching a sole focus on the production and/or distribution of the following products will be disqualified:

    –       Breastmilk substitutes

    –       Processed meats (sausages, smoked meats, salted fish etc.)

    –       Sugar sweetened & alcoholic beverages

    –       Hydrogenated oils

    –       Products high in salt, sugar and saturated fat (>30% daily recommended intake)

  • The NutriPitch Programme will abide by the UN Business Sector Guidelines  and priority will only be given to businesses whose operations abide by the guidelines.

All  eligible proposals will be evaluated against the following criteria:


The ability of the proposed innovative solution to effectively address one of the competition challenges. SBN defines “Innovation” as a new product, service or business model and/or an existing product, service or business model being introduced in an environment where it has not been implemented before.


The ability of the innovative solution to make a significant contribution towards addressing nutrient gaps in one of the following priority target populations / consumers: (i) pregnant and lactating women/women of reproductive age; (ii) infants and young children (> 6 months); (iii) adolescents (pre-child bearing age); school children; (iv) low-income populations; (v) remote populations.


The extent to which the proposed innovative solution will generate broader socio-economic improvements, e.g. job creation.


The capacity of the company (financial, human capital, systems, infrastructure etc.) to profitably develop or adopt the proposed innovative solution.


The innovative solution demonstrates a clear pathway to sustainably scale the company’s operations and nutritional impact e.g. new product lines or markets.


The ability of the innovative solution to be cost effectively adopted by the business to ensure the affordability of nutritious foods to end consumers.


The extent to which the innovative solution is fit for low-resource contexts in emerging economies.

When can I apply?

Application opens on Tuesday, September 3, 2019 and closes at 12:00 midnight WAT on Sunday October 6, 2019. Applications submitted after the deadline will not be accepted.

Who is eligible to apply?

Please refer to the Eligibility Criteria

Can I apply even if my business is not based in Lagos?

Yes. 10 entrepreneurs will be selected based on merit.


Are Foundations, Non-profits or NGOs eligible?

The programme supports only for-profit businesses whose products or services promote nutrition and food safety in Nigeria.

Is there a fee to participate?

There is no fee to apply or participate in the NutriPitch – The Nourish Nigeria Challenge

If I have two businesses, can I apply with both?

Only one application per person will be accepted, so you are advised to present your stronger business.

Can I apply if my business is not within the agribusiness/food sector?

Only businesses whose products or services promote nutrition and food safety in Nigeria are eligible to apply.

Can I apply even if my business is not registered?

Unfortunately, we will only consider registered businesses with evidence of the Corporate Affairs Commission registration certificate.

Is my company eligible if I co-founded it with someone else?

Yes, your company is eligible but only one participant per business will be accepted into the programme.

Can we apply as a team?

No. Only one participant per business will be accepted into the programme.

How do I know that my application has been received?

You will get a confirmation email upon successful application. Candidates who are shortlisted for the next stage will be contacted via email.


What do I need for my application?

  • Complete the online form
  • Be prepared and available for your interview session (physically if based in Lagos or virtually if based outside Lagos)
  • You will be required to present supporting documents if shortlisted.

Can I make changes in my application after I have submitted it or can I do a fresh application instead?

No, once you have submitted it is final and you will not be able edit the application. Also, multiple entries will be disqualified. So we encourage you to verify your application carefully before submitting.

How will I know if my application is accepted for participation in the programme?

Shortlisted candidates will be contacted via email.

Will applicants receive personal feedback about their application?

Unfortunately, we will not be able to provide personalised feedback on your application

Where should I send my questions?

If you have any questions that were not included in this section, please send an email to with the subject line “NutriPitch Inquiry”, or call 0813-187-8271.