Road to Growth

The curriculum is designed to offer an all-inclusive set of courses that addresses all the key tools needed in growing and running an effective business. At the end of the training, participants will gain the necessary Knowledge, skills, attitudes, and confidence to grow their businesses, and apply for relevant financial services.

The Curriculum is intensive and includes the following key learning objectives:

• What are business operational objectives
• Key components of a business Growth Plan
• Market segmentation and market analysis
• Key considerations in forecasting sales
• Factors that affect the cash flow of a business
• What are financial statements and their importance
• The different types of financial services that may be relevant, when to consider borrowing, and what the application process consists of
• How financial institutions analyse a business’s financial statements

The Road to growth programme is a 7 Week Hybrid Programme, that will take place 8-10 hours per week on the Learning Management System (LMS), Virtual Class sessions, WhatsApp Group sessions, and In-person sessions, using innovative classroom management tools. Lectures will be delivered in modules that afford participants the flexibility of time to run their businesses, while they participate in the programme. The core part of the program will include the following modules:

• Connections (Intro to Road to Growth)
• Context (Knowing Your Market)
• Communication (Digital Marketing)
• Capacity (Knowing Your Business)
• Capital (About Financing)
• Character (Financial Relationships)
• Confidence (Applying for Financing)

As the classes progress, participants will be developing their growth plans and make immediate improvements in their respective businesses where necessary.

Women entrepreneurs who:

1. Own at least 50% of any business in Nigeria
2. Have a business that has generated profit for at least 2 years
3. Have 3-49 employees
4. Have Basic computer literacy
5. Be able to read and write English
6. Have had no previous access to loans and have a need for additional investment

Stage I: Interested applicants can apply using the Apply Button on our Application Platform (SOAR)

Stage II: Following a review of all received applications, candidates will be shortlisted for a 10-minute phone/video interview after which 40 applicants will be selected for Ogun cohort of the programme.

Through the partnership with and the support of the Cherie Blair Foundation for Women and other partners, the programme is FREE to all entrepreneurs who successfully scale through the two application stages. This scholarship support covers all direct course fees including course materials, books, data support, and post programme support.

This is a Hybrid training, and it is expected that each entrepreneur enrolled for the programme must be from the location/state where you have applied for the programme. This will also be verified during the shortlisting/selection process.